Someone posted to a blog the following comment, which made it to TV guide’s jeer of the week:

Posted by “mls071974″…Jeers to the CW for not showing more support for Supernatural. How do you expect Supernatural to get an audience if there aren’t enough promotions for this wonderfully scary and imaginative show? I can watch almost every show on the CW and see a brief promo for Supernatural only once — and that’s at the end of Smallville.This post was followed by a bunch of other posts, both agreeing and disagreeing. What I loved was the flood of comments that the CW was trying to fix a show that wasn’t broken, and also that the CW was ignoring great show in favor of other, less worthy shows. When you’re watching Supernatural, you see tons of ads for other shows on the CW, just tons, and yet, watching anything else on the CW, you see no ads.

What’s to be done? Fan promotion, I reckon.